• Developed and executed a market-specific strategy, addressing cultural and technological needs of
the North American market, enhancing regional receptivity and engagement.
• Identified critical customer segments and their challenges, crafting value propositions that
effectively addressed those needs and improved market penetration.
• Conducted comprehensive market analysis to understand the competitive environment, identifying
risks and opportunities to inform strategic decisions.
• Collaborated with product and technology teams to tailor offerings to meet local standards and
preferences, resulting in improved product fit for the North American market.
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